Milestones
Sun Kee was founded in 1948 by Mr Lin Weichang, who was responsible for the distribution of Chinese-made food products in Southeast Asia during the era of China’s economic reform.
In 1977, the baton was handed over to the current director Mr Lin Liyan to participate in the economic reform exposition.
In 1997, the President of Somalia extended an invitation to discuss the production and development of seafood products.
In 2003, a merger was formed with Hockhua Group (Singapore’s leading ginseng, seafood and tonic retail chain with over 60 outlets islandwide), acting as a subsidiary that procures quality products for the group.
In 2005, we began to expand our canned food series. The annual turnover based on this category alone reached S$5 million in sales.
In 2006, a team was led to negotiate a cooperation plan with NTUC, the national confederation of trade unions as well as a network of professional associations and partners across all sectors in Singapore. The main focus was to provide them with a series of canned food, high-quality Chinese herbal medicine, and specialty dried food. Field trips to the places of product origin were made with the sourcing team at NTUC to inspect product standards. Through this module alone, an impressive annual performance of S$40 million was achieved.
In 2008, inspired by NTUC FairPrice’s business philosophy, the company started imposing stringent requirements on product quality and sanitisation standards to integrate modernisation. Thereafter, we succeeded in our bid with SATS to be a supplier for their aviation meals and for the Singapore Armed Forces. This paved the way for our entry into F&B and contributed towards our annual performance of S$5 million.
In 2009, we continued our success by expanding our customer network to include F&B clients and increased our selection of quality agricultural products. Thus, achieving exponential growth for the company.
Since then, the company has grown steadily. The annual fiscal year (from October 1 to September 30) sees innovation and breakthroughs in all areas. As of the last financial year, our total performance exceeded S$80 million.