About Us
Established in 1948, Sun Kee Pte Ltd is a company that specialises in food import and export. We represent many high-quality products from all over Asia and Europe, and also produce our own brands. The wide variety of products carried by us includes: abalone, canned meat, ginseng, seafood, and snacks, etc. We are also the sole agent in Singapore for most of the international brands that we bring in.
Sun Kee has a diverse marketing channel, including traditional wholesale, retail, F&B and emerging e-commerce platforms. Our sales territory covers the whole of Singapore. With an energetic and driven team, we are not only confident, enthusiastic and serious about our work, we also possess professionalism and compassion, and a conviction to create mutually benefitting collaborations with our business partners. Our goal is to establish firm and strong relationships with more consumers and industry partners, and ultimately becoming Singapore’s most reputable and well-known leader in food import!
Sun Kee has a diverse marketing channel, including traditional wholesale, retail, F&B and emerging e-commerce platforms. Our sales territory covers the whole of Singapore. With an energetic and driven team, we are not only confident, enthusiastic and serious about our work, we also possess professionalism and compassion, and a conviction to create mutually benefitting collaborations with our business partners. Our goal is to establish firm and strong relationships with more consumers and industry partners, and ultimately becoming Singapore’s most reputable and well-known leader in food import!
Vision
To strive for greater achievements in scale and depth. Scale refers to our retail operations, which are executed with the full cooperation of major supermarkets, and requires our products to be of outstanding quality, offering a diverse range and options in category. We are also constantly exploring and accepting the possibilities of marketing different products.
Depth refers to all aspects of procurement and production, which are fully implemented by the company’s management, and strive to understand, recognise, grade and identify the demands of each product. We even participate in site inspections at the products’ place of origin to better understand their background and how to promote them.
These two concepts complement each other and enable the company to make relentless efforts to meet the requirements of the market and the increasing demands from consumers.
Depth refers to all aspects of procurement and production, which are fully implemented by the company’s management, and strive to understand, recognise, grade and identify the demands of each product. We even participate in site inspections at the products’ place of origin to better understand their background and how to promote them.
These two concepts complement each other and enable the company to make relentless efforts to meet the requirements of the market and the increasing demands from consumers.
Mission
To be the number one choice for consumers when it comes to high-quality healthy food, reasonable prices, and service excellence.
Throughout our business philosophy, the most important element, which enabled the company’s accelerated success, is to maintain the quality of our products at reasonable pricing. This is our secret to achieving our customers’ trust and satisfaction!
Throughout our business philosophy, the most important element, which enabled the company’s accelerated success, is to maintain the quality of our products at reasonable pricing. This is our secret to achieving our customers’ trust and satisfaction!
Values
Trust
Our customers can trust our products as we act with integrity and do what is right for people.
Excellence
We strive for excellence in everything we do.
Customer Focus
We are passionate about our customers and consumers and embrace their priorities as
our own.
our own.
We are passionate about our customers and consumers and embrace their priorities
as our own.
as our own.
Responsibility
We act responsibly, ensure the safety of our people and products.
Collaboration
We leverage our strengths and capabilities accross our organization to earn our customers’ respect and loyalty.
